
Magic Warehouse (great prices overall; good service)
Abracadabra (generally expensive)
Alakazam (in U.K.)
All Magic (nice presentation of newer effects)
Daytona Magic (wide selection, good prices, good service)
ellusionist (pricey street magic)
Elm Magic Shop (good selection, good service)
Fabrice Delaure (very high end mental effects)
Ginn Magic (props for children's magic)
Hottrix (gimmicks and Palm software effects)
Klamm Magic (higher-end prop manufacturer)
Hank Lee's Magic Factory (nice selection)
Leirpoll (Norwegian magic dealer)
Magic Management (good selection at a discount)
Magic Products (nice prices on card materials)
Magic Tricks (nice information source)
Magic Wands (Harry Potter-esque)
Mephisto Magic (in Belgium)
Misdirections (wide selection; in San Francisco)
Murphy's Magic Supplies (wide selection; no retail)
My Lovely Assistant (reviews)
Nielsen Magic (nice posters and original effects; hearkens back to late 19th century magic)
Penguin Magic (beginner "street magic"; conscientious service)
D. Robbins & Co. (great traditional selection; no retail)
Silk King Studios (top of the line, beautiful, 30's & 40's-style silks)
Sterling Magic (gimmicked coins)
Tirofog (small but nice selection)
Trickshop (nice beginner selection; pricey)
Meir Yedid Magic (nice selection organized by magician)
Linking Page (links to hundreds of dealers)

The Card Collection (amazing selection of card items)
The Flourishman (a truly wonderful encyclopedia)
Haine's House of Cards (very nice selection of old-fashioned books)
Kardwell (gambler's supply shop)
Cards by Martin (handmade card special items)
Playing Card Sales (excellent European selection)
Bill Pryor (cute packet tricks)

Michael Canick (large used book selection)
H&R Magic Books (new and used books)
Hades Publications (large selection of specialty items)
Hermetic Press (nice; mostly card effects)
Magicspin (reviews)
Magic Words (good for card effects)
Miracle Factory (high end books)
Quality Magic Books (gorgeous)
Kenton Knepper (nice, friendly on-line store)

Magic Castle (of Hollywood, CA)
David Blaine (in the publicity tradition)
Trixie Bond (nice intro)
Dragon Skull (bizarre magick)
Andrew Mayne (edgy effects, some fun ideas)
Harold Rice- Silk King Studios (the King of silk magic)
Robert Strong (San Francisco local)

S.S. Adams (the original)
Hobbytron (good prices on novice material; great service)
House of Chuckles (very good prices)
Lee Jacobs Productions (maker of Pride & Joy cards)
P.J.'s Trick Shop (nice traditional selection)